Overlooking the Obvious

Everyday on my way to and from work I pass by a new Market and Deli that I think about going into. They have done an excellent job at advertising, with billboards and an electronic sign that gets your attention. When I look at the lunch and takeout menu they have diverse items that I think that I would enjoy, there is just one big glaring problem. The deli is on a really narrow dirt road where you can not even see the building from the main road. I am sure that many other people like me, have thought about trying the new deli and end up changing their mind when faced with this one annoying obstacle.

Sometimes when making money management decisions ADD adults get so caught up in dealing with  small, more stimulating decisions that they overlook the most obvious reasons why they are struggling financially. I am not saying that projects like improving your credit score, reducing your grocery bill, reducing your total energy use, or perfecting your investment portfolio are not worthwhile endeavors. But the fact is that if you want true financial change in your life you have to deal with the tough main issues that are holding you back. For some people it is finding meaningful work that they enjoy, for others it is dealing with the emotional issues that cause overspending, or it can be developing and executing the systems to help pay and manage bills.

I believe that if the Market & Deli wants to have long term success, it is going to have to do something about improving how people can access it. This is not a simple or easy decision, it could mean moving the deli to a place where it can been seen, or it may mean widening and improving the road so that it is more inviting. The more challenging and difficult a task is the more likely you will receive a greater benefit from dealing with it. Often people want easy ways to deal with their problems and most of the time they get frustrated when the truth is that most challenges you deal with in life are not easy.