Recently I read an article in the Wall Street Journal about Terrance Watanabe who lost close to 127 million at Harrah's owned casinos in 2007. Mr. Watanabe is facing four felony counts in Nevada stemming from a dispute over 14.7 million that Harrah's allegedly loaned to him and he lost. Mr. Watanabe filed a civil suit arguing that Harrah's holds some liability because they purposely tried to intoxicate him and then let him gamble while intoxicated.
There are many aspects of the story I found intriguing, but the one I found most interesting is the extreme lengths that an organization will go to keep fueling a customer's purchases. At Harrah's, Mr. Watanabe had a 3 bedroom suite, numerous attendants, a personal bartender, and a $500,000 credit at the gift shops among many other benefits. Given the amount he gambled with Harrah's this is not surprising, but should serve as a warning to consumers. With the struggling economy companies go to great lengths to make consumers feel wanted by offering additional benefits for spending money and by developing personal relationships with customers. While these are good things for customers, it is crucial to recognize that the main reason that companies are treating you better is because they want you to spend more money with them.





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